ALEX  has recently joined the POOF®-Slinky® family of brands, which includes Slinky®, POOF®, Ideal®, Scientific Explorer® and Fundex Games® on the Propel Equity Partners roster of leading toy brands.

GammaFX team has leveraged WordPress MultiSite platform to help Poof-Slinky rapidly deploy the new website under existing technological infrastructure.

The site also features Catalog functionality powered by WooCommerce and is integrated with Shopatron eCommerce platform using Online Order Processing Tool (a.k.a XML Checkout) API.